Bleu paris

In the worlds of Art, Fashion and Travel, our studio offers its Bleu vision
in Creative Direction, Brand Strategy and Design.

latest works

Club Med, since 2022

The brand that invented all-inclusive had grown harder to distinguish in a crowded market when we began working together in 2021. Four years on, every touchpoint where a guest meets Club Med has been reimagined — beach experiences, gourmet restaurants, in-resort signage, brand activations. Expect luxury, with a pas de côté.

Ohrid Theater, 2025

We entered an international competition to reimagine the Ancient Theatre of Ohrid — a UNESCO heritage site in North Macedonia. Our proposal, The Echo of the Lake, took the shell as its central form, a memory of layered histories. We were named among the finalists.

Hermès, 2025

Zephalto, 2022

A French company with something almost unbelievable to sell: a six-hour, low-carbon journey to the stratosphere on board a balloon. We built the identity that gave that vision its first real voice — minimalist, anachronistic, contemplative. An invitation to slow down, look back at Earth, and contemplate what we're part of.

Mazarine, 2015—2021

Long before Bleu Paris existed, there was Mazarine — the Paris ready-to-wear couture house co-founded by Hélène Timsit and Quentin Poisson. Six years of building universes, season after season, under the roof of Palais de Tokyo at Paris Fashion Week. Mazarine is the school where Bleu learned its craft.

Tessilgodi, 2022

A Florentine textile house whose fabrics have quietly dressed every Fashion Week for almost a century. We refreshed their identity to match the very top of couture — a new visual system, a campaign shot between their own factory and a former Medici villa. Italy, doing what Italy does best.

clients

Club Med

Brand Strategy Visual Identity Editorial Direction

Ohrid Theater

Architecture Proposal

Hermès

Confidential

Zephalto

Website Design Art Direction

Mazarine

Art Direction Fashion Show Production Photography Apparel Design

Tessilgodi

Brand Identity Art Direction Photography

Mugler

Collections Development

France Media Monde

Art Direction Proposal

Cacharel

Confidential

Back Market

Edito

Légion d'Honneur

Apparel Design Uniforms

Anteforma

Brand Identity Visual Identity

Guitar

Brand Identity